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Welcome to the New Home for Perfect At-Home Hair Color!

Here at Ion, our goal is make sure that achieving custom, salon-quality color is within everyone’s reach—and easier than ever.

Our Ion Color Brilliance formulas have always given do-it-yourselfers a professional home-coloring experience that allows them to take control of their beauty destiny. Now, we’ve created the ultimate resources that make coloring your own hair—on your own time—as simple and stress-free as possible.

NEW website!

Our website has been completely redesigned to give you the best hair color online experience possible. Rich with expert advice, interactive features, and real-life before-and-after images, ionathome.com is now more informative and inspiring as ever.

NEW virtual color recommendation tool!

Our Ion Color Coder is an easy-to-use personalized colorist tool that asks all the right questions and recommends the ideal shade for you—instantly. You’ll never have to guess which hair color to use again.

NEW blog!

Here on our new content-packed blog, we’ll share valuable and trusted advice for successful and stress-free at-home coloring. Check in often and enjoy tips for beautiful hair color (and beyond)!

NEW hashtag!

Ion fans can now browse #ionathome on your favorite social media sites for real-time inspiration from other Ion lovers. Prepare to get hooked!

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