Brilliantly intense hair color
No ammonia or peroxide
Formulated in Italy
Ready to use
Seven bold shades in semi-permanent hair color. ion Color Brilliance Neon Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights can be applied to pre-lightened, natural, or color treated hair.
ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.
ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
"ion Color Brilliance Hair Color provides rich, luxurious color and even ensures 100% flawless gray coverage."
- GREGORY PATTERSON
Lead Hair Stylist on Project Runway Season 14
ion Color Brilliance Brights can be applied two different ways.
1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration.If the hair is orange or a dark yellow this will contribute to the final color.
To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.
2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.
Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.
- ion Color Brilliance Semi-Permanent Neon Brights are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.
- Should removal be necessary from hair, it is important to know that lightener may not completely remove Neon Brights from hair. ion Color Corrector is not recommended for removal of Neon Brights. It is designed for permanent and semi-permanent color removal.
- Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.