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ion™ Color Brilliance™ Bright White Crème Lightener

Lightener


This innovative lightening formula should never be called “bleach”. It’s incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing.

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$10.99

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Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.

  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil
  • Lightens up to 8 levels
  • For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer
  • For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer
  • Can be used for balayage, foil, or all over application.


  • Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

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