Long lasting results are now possible with ion™ Color Brilliance™ Permanent Crème Brights. At last, your favorite semi-permanent shades are now available in a permanent formula. This new hair color line consists of seven shades that utilize pure ionic micro pigments to produce deeper, more intense hair color. The crème consistency also provides easy application. Vibrant, contemporary hair color is now easier than ever with ion™ Color Brilliance™ Permanent Crème Brights.