Now you can flawlessly color your hair and beard with ion™ Color Brilliance™ 5 Minute Men’s Hair Color. Introducing a new line of hair color products designed with easy application and fast processing time in mind. Designed to blend away even the toughest grays, the formula produces results in only 5 minutes and includes a post-color shampoo. Coloring your hair and beard is now easier than ever with this ammonia-free line, designed to provide long-lasting results that last up to six weeks. Natural results are now easier than ever with ion™ Color Brilliance™ 5 Minute Men’s Hair Color.