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How to Keep Hair Color From Fading

Getting your hair just the right color, shade, and tone isn’t always an easy process. When you do finally achieve that perfect color, of course you want it to last as long as possible! Aside from using quality hair coloring products, there are plenty of steps you can take to keep your color from fading. This will reduce the frequency with which you need to color your hair, which in-turn leads to healthier locks.

Revise Your Shower Routine

One of the biggest mistakes you can make after coloring your hair is immediately shampooing it. Instead, you should simply rinse your hair with lukewarm water until the water runs clear, then follow up with a conditioner. Ideally, you should not shampoo your hair for about 72 hours after coloring it; this allows the color the time it needs to fully soak into the hair and reduce fading.

When it does come time to shampoo your hair, stick to a color-safe shampoo you can trust, and try to minimize the frequency with which you wash your hair. This may mean only washing your hair once or twice a week and using dry shampoo in between shampooing. For those with naturally greasy or oily hair, it may mean trying out a co-washing routine or a CWC (conditioner-wash-conditioner) routine.

Protect Your Hair From Heat

Just as washing your hair can cause color to fade, the same applies to styling your hair with hot styling tools such as curling irons and straightening irons. Ideally, you should avoid using hot styling tools as much as possible and instead stick with styles that allow your hair to dry and style naturally. For instance, consider checking out some fun overnight, wet-to-dry styles that you can try out on your hair. If you need to blow dry and style your hair daily, at least make sure you’re utilizing the right products to protect your color-treated hair, such as a quality heat protection spray or leave-in protector.

Use a Color Pigment Masque

Finally, to refresh your hair in between coloring sessions, consider trying out Ion’s new Color Pigments Color Depositing Masque. This innovative masque and conditioning treatment nourishes your hair while depositing pigment back into each strand. This is a great way to revitalize and boost your color if you notice it starting to fade a little after a few weeks. You can also enjoy being able to deepen your color without damaging your hair, as this masque is actually beneficial to each strand; it works by depositing color as it nourishes and moisturizes, resulting in beautiful, bold color and healthier hair. These masques can also help to color-correct and balance the tone while adding dimension to your color, making it a win-win for those who use it!

This color-depositing masque is offered in all of our most popular core colors and many of our brighter shades, so you can find the masque that best suits your needs. This is a great option for those who want to save their fading hair color without needing to take the time to completely re-color their hair again. Plus, these masques are safe and gentle enough on hair that they can be used often, further prolonging the amount of time you’re able to go between coloring your hair.
As you can see, there are many ways to go about protecting your color from fading, as well as options to refresh hair color as it gradually fades over time. Be sure to give these tips and products a try the next time you decide to color your hair.


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