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Ion's NEW Youth Restore Solutions formulas bring a youthful luster back to weak, unruly, and dull strands to boost softness, strength, and color vibrancy.

our Colorful Story

For decades, Ion has been been the preferred brand for top salons around the world. Today, it's also the go-to for at-home colorists who want professional results on their own schedule. Here's how Ion's won the hearts of experts and everyday beauties alike.

Ion’s Roots

Ion was introduced to salon professionals in 1996—and immediately became a favorite among hair experts and their clients. Even decades later, Ion is still inspired by industry demands, advances in technology, and the women who deserve beautiful hair on a daily basis.

Ion for everyone

Trusted for years by professional stylists, Ion has since been completely reformulated to suit the needs of today’s busy woman as well. Whatever your needs, we have the hair color and hair care solutions needed to get extraordinary, long-lasting, salon-quality results at home.

Ion innovation

Today, Ion boasts nearly 530 advanced products, including luxurious, Italian-formulated hair color, best-in-class styling tools with ionic, ceramic, and tourmaline technology, and hair care formulas that solve every woman’s greatest hair challenges.

the Ion Promise


Created by world-class chemists in Italy, our unique formulas contain the finest and most exotic ingredients for rich color and exquisite shine.


We make hair-color formulas professional stylists use and love, available for you to use at home—with confidence—on your own time.


Top salons and DIYers depend on the power of our unparalleled formulas and tools to deliver the most beautiful, healthy-looking hair color and styles.

ion in the news

We’ve received raves, praise, and honors from style bibles, industry publications, and everything in-between. Check out our latest and greatest press below.

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